WHO WE ARE
WE ARE SOOMOM
About Us
At the heart of our mission is the creation of the world's most innovative and sophisticated cycling garments, designed to be within reach for everyone.
Fueled by years of investing in premium yet costly apparel, we recognised the need for an alternative. Our goal was clear: to craft exceptional, state-of-the-art clothing that doesn't strain the average wallet.
Cycling, for us, transcends mere sport; it's an integral part of the future of transportation, actively reshaping our world. To propel this movement forward, we strive to eliminate barriers hindering people from embracing cycling. This journey involves the continuous development of high-quality, accessible cycling garments, making the joy of cycling truly inclusive for all. Join us in shaping the future of cycling apparel.
Based in sunny Belrose on Sydney's Northern Beaches, Soomom is passionate about creating top-notch cycling garments for year-round riders.
ELEGANT CYCLING GARMENTS
Design Excellence
Our in-house design team takes great pride in crafting every garment, placing innovation at the core of our organisational philosophy. Handling the entire design process internally allows us to seamlessly integrate feedback from our valued customers and ambassadors, ensuring continuous improvement in every piece.
Wearing our apparel and envisioning ways to enhance them? Your insights matter. Whether you believe you can refine our existing pieces or have a groundbreaking idea for a garment yet to be brought to market, we invite you to reach out. Share your thoughts on how cycling clothing should evolve – your input fuels our commitment to design excellence.
Controlling every step of the process, from design to fabrics, we prioritise innovation for comfort, style, and function. Committed to affordability, sustainability, and inclusivity,
CUTTING EDGE CLOTHING
In Women We Believe
Despite constituting 50% of the global population, women remain notably underrepresented in the cycling community. It's time for a change, and we are on a mission to make it happen. Nurturing a new generation of female riders is at the core of our efforts, with support extending to multiple junior female athletes and an exclusive women-only A-grade racing team.
Understanding that well-fitting garments are essential, we collaborate closely with our ambassadors and team members to create clothing tailored to the female body. Regardless of shape or size, our commitment is to offer cycling apparel that embraces and enhances the diversity of women in the cycling world. Join us as we empower and celebrate women in cycling.
Women comprise 50% of the world population, yet, they are significantly underrepresented in cycling.We're setting out to change this.
FEMALE RIDERS
Our mission is to create the most cutting edge and elegant cycling garments in the world, accessible to all.And we are sticking to it.
CYCLING ACCESSIBLE
Enhancing Cycling Accessibility
At Soomom, our unwavering mission is to design the world's most innovative and stylish cycling garments, ensuring accessibility for all.
We are dedicated to crafting premium garments that stand out in the market, with the goal of making cycling accessible to a diverse range of individuals, regardless of their background. Innovation lies at the core of our ethos, driving us to continually improve our products, processes, environmental impact, and affordability. Join us in our commitment to make cycling an inclusive and enjoyable experience for everyone.
