A small team of riders making the kit we wanted to wear.
SOOMOM operates from Sydney, where a small team of designers, riders, and product developers work closely across every release. Cycling isn't a marketing angle for us — it's the reason the brand exists.
Everything is tested by the same people who design it, on the same roads and trails we ride ourselves. If a product doesn't hold up in real conditions, it goes back into development until it does.
That mindset shapes every stage of development — from first sample through to final production. We test relentlessly, reject products that fall short, and refine the details riders actually notice on long days in the saddle. It's also why this page exists — so you know who's behind the product, and what we actually believe in.
It's also the reason this page exists — so you know who's on the other end when you place an order or send a question through.
A few habits we don't intend to lose.
Ride before you ship.
Every piece is tested in real riding conditions before it reaches production. If it doesn't perform on the road, it doesn't make the cut.
Write what you mean.
Product descriptions, support replies, and care instructions are written by the people who actually use the gear — clearly, honestly, and without fluff.
Fix it, don't waste it.
Our warranty and crash replacement programs exist to extend the lifespan of every garment wherever possible.
Riders who push us are the ones we want beside us.
- If you ride often, create content, race, commute, or simply live on the bike, we'd love to hear from you.
- We're always looking for riders who genuinely use the product and want to help us make it better.
- Whether you race, train, explore gravel, or just ride every week, we're interested in people who genuinely live the cycling lifestyle.