Cycling is part of the answer.
We believe better movement creates better habits — and that cycling can play a small but meaningful role in the future of transport and consumption.
That thinking shapes how we approach product design: longer-lasting garments, reduced packaging where possible, repair pathways, and more considered sourcing decisions across future collections.
Sustainability isn't a campaign for us. It's an ongoing process of improving how we make, use, and extend the life of cycling kit.
Cycling is more than a sport; it's part of the future of transport and is truly changing the world.
We believe cycling can play a meaningful role in reducing congestion, lowering consumption, and reshaping how people move through cities and everyday life.
For us, sustainability begins with creating cycling garments people genuinely want to keep wearing — through considered design, durability, repair support, and more responsible sourcing where possible.
This isn't about perfection or marketing claims. It's about building better systems over time and being transparent about where we are today.
Four areas we measure ourselves against.
Performance fabrics, sourced more responsibly.
We work with premium textile partners across Europe and Asia, prioritising recycled-content fabrics and lower-impact material options where performance allows.
As new fabric technologies improve, we continue evolving our material choices across future collections.
Relationships we stay close to.
We work with a focused group of manufacturing partners and maintain direct communication throughout development and production.
Long-term relationships help us improve consistency, reduce waste, and create products built to last beyond a single season.
Less unnecessary packaging.
SOOMOM orders are shipped using recyclable outer mailers and reduced plastic packaging wherever possible.
We continue reviewing packaging materials and fulfilment processes as better alternatives become commercially viable.
The most sustainable garment is the one you keep.
We believe durability matters more than trends. Through considered construction, crash replacement support, and ongoing product refinement, our goal is simple: keep quality cycling kit in use for longer.
Areas we're actively improving.
- Recycled-content fabric adoption
- Reduced packaging waste
- Longer garment lifespan
- Product repair pathways
- Lower-waste production planning
- More transparent sourcing information