Ride with us. Represent the system.
We partner with riders, photographers, organisers, and creatives who genuinely live the cycling life we design for — on the road, off the road, and everywhere between.
Seasonal kit support
Selected ambassadors receive ongoing access to SOOMOM apparel systems, including new releases, seasonal updates, and selected product launches throughout the year.
Partner pricing
Preferred access across the SOOMOM range for ambassadors and a small circle of close riding friends or collaborators.
Closer to the process
Early access to upcoming products, feedback opportunities, and involvement in the ongoing refinement of future collections and systems.
Less about numbers. More about riding.
We're not searching for polished influencers or massive reach.
We're interested in riders who genuinely live the cycling lifestyle — people who ride consistently, contribute to their local community, document the sport naturally, and align with the way SOOMOM approaches performance and culture.
- You ride consistently throughout the year.
- You actively contribute to cycling culture or community.
- You share riding, photography, racing, travel, or cycling-related content publicly.
- You're comfortable representing SOOMOM across rides, events, and social platforms.
- You're not currently aligned with another apparel sponsor.
- You genuinely connect with the direction of the brand.
Applications are reviewed periodically throughout the year. Even if we don't respond immediately, submissions remain on file for future opportunities and upcoming projects.
Become part of the system.
Takes a moment. All fields with an asterisk are required.
Application received.
Thanks for sharing your story — we'll be in touch within the next ambassador review cycle.