Who we are

Words: Charlie Coquillard

We are Soomom, and we're here to create the most cutting-edge and elegant cycling garments in the world, accessible to all.

After years of buying high-quality but expensive garments, we decided that it was time to give cyclists another alternative. We wanted to create top-notch, cutting-edge clothing that the average wallet could afford.

We believe cycling is more than a sport — it's part of the future of transport and is truly changing the world. We want to remove barriers that stop people from cycling, which starts with creating more high-quality, accessible cycling garments.

Design

We pride ourselves on designing all our garments in-house. Innovation is at the heart of our organisation — because we do everything ourselves, we can implement customer and ambassador feedback on our pieces effectively.

Wearing some of our clothes and think you can make them better? Have a piece of clothing in mind that no manufacturer has ever produced before? Feel free to get in touch and give us your ideas about how cycling clothing should be.

Get in Touch

Why we care

That's the view from our office in Belrose, Sydney. We get to witness this beautiful scenery every day, and we want it to keep going.

For this reason, we try to create our garments in the most sustainable way possible. All our garments are shipped in packaging made of compostable or recycled material, but that's not all — if you damage your Soomom kit, you can send it back for repair, so we don't have to replace it.

We always incorporate sustainability into our development process, minimise our environmental impact as much as possible by picking fabrics local to our site of production, and use energy-efficient techniques.

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In women, we trust

Women make up 50% of the world's population, yet they're significantly underrepresented in cycling. We're setting out to change this.

With multiple junior female athletes and a women-only A-grade racing team under our wing, we want to help the next generation of female riders.

Because we know garments don't always fit properly, we work closely with our ambassadors and our team to produce clothing that fits the female body perfectly, regardless of shape or size.

We listen to them and change fabrics, tweak details, alter sizes, and make sure we produce clothing women will love wearing for hours.

Discover the StepFWD Suzuki Racing Team

Making cycling more accessible

Our mission is to create the most cutting-edge and elegant cycling garments in the world, accessible to all — and we're sticking to it.

We strive to create the best garments on the market, so more people get into cycling, regardless of their background. Innovation is at the heart of Soomom, and every day we look at ways to better our products, processes, impact, and prices.